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Our story

We were tired of playing
with a foam mat

As footballers, we always gave our best on the field, played as a team, and followed fair play. We put the same values into our brand and business.
Štěpán Rybníček

„Every day, I look for ways to take our company one step further while getting closer to our customers.”

Štěpán Rybníček

CO-FOUNDER

Pavel Chalupa

„Football has taught me that every detail matters. I bring this philosophy into my work as well.”

Pavel Chalupa

CO-FOUNDER

An idea and passion.
That's all we needed.

Every footballer knows how uncomfortable big, heavy, and awkward shin guards can be. When we were thinking about how to start our business, the idea of making shin guards instantly excited us. After months of development and testing, we finally held our first shin guards in our hands. That's how FOUL was born in 2017.

The first to try our shin guards were the U21 national team at the EUROs in Poland.

Our first workspace: an office, a small warehouse, and later, a 10 m² production area.

Alongside shin guards, we started selling anti-slip football socks.

New facilities, new machines – we wanted full control over our production.

FOUL shin guards start appearing on football pitches worldwide.

Another move – a groundbreaking year in many ways.

The first year of FOUL Camp, an experience we will never forget.

New products, more professional marketing, and a stronger approach to work.

From idea to production

We develop every product with maximum care. We test, refine, and experiment.

Details make the difference

By keeping production in-house, we ensure the best possible quality.

Štěpán featured in Forbes' „30 Under 30“ list.

Celý článek

Shin guards from Třebíč are worn by Arsenal and England's stars – and were even on the pitch at the World Cup.

Celý článek

No more beer coasters. A company from Vysočina has taken the football world by storm.

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They started in a kitchen – now their shin guards are worn at the World Cup.

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Together to victory

Somehow, we were naturally drawn to each other. We connected on a personal level and, deep down, probably knew that our strengths complemented each other perfectly. Today, after 10 years, we can better describe why our partnership works. Back then, it was just intuition. Maybe we were a bit naive – we jumped into business with just a few tens of thousands of crowns saved from side jobs. But we had plenty of passion and determination to make up for it. Football taught us one thing: if you want to achieve something, you have to work hard. So, working on FOUL after our regular jobs, in the evenings, often late at night, and without pay wasn't a problem for us.

After two years, we could afford to pay for fuel. After three years, we contributed to buying a car. And only after five years did FOUL become our full-time job. We reinvested everything back into the company. FOUL didn’t happen overnight – and sometimes, it was tough.

Thank you to everyone who follows our journey and supports us. ❤️